Courses by Nick Usborne



money making websites

Nick Usborne's How to Write Your Own Money-Making Websites program.

The most reliable and certain way to make money online is to write an information-rich website on a topic that already interests you.


Nick Usborne's How to write your own money-making websites program...



.Nick Usborne's Million Dollare Secrets to Online Copywriting

Nick Usborne's Million Dollar Secrets to Online Copywriting


An in-depth course to give you the knowledge and expertise you need to make money as an online copywriter.


Nick Usborne's Million Dollar Secrets to Online Copywriting



Writing Rituals


Writing Rituals - Banish Writer's Block & Procrastination.


Let me show you 5 ways to dramatically increase your productivity and income...


Increase your writing productivity with Writing Rituals...




Goal Setting Rituals Guide


Goal Setting Rituals for Freelance Writers & Copywriters.


People who set goals earn up to TEN TIMES as much as those who don't.


Set goals and make more money with Goal Setting Rituals...





What is a Copywriter?


by Nick Usborne


To those who already know, there is no mystery to what a copywriter does for a living. But if you're at the early stage of thinking about writing for a living and want to know what a copywriter does, and what opportunities there are for copywriters, this article is for you.


Put simply...


A copywriter is the person who writes the words for any advertisement you see in a newspaper or magazine.


It was a copywriter who wrote the words to your favorite radio ad or that memorable TV commercial.


Copywriters write the words on billboards and flyers. They write the words on coupons and catalogs.


Copywriters wrote the direct mail package that came through your letterbox. They wrote those fundraising requests you receive.


Copywriters are also busy working away at promoting products and services you probably have little to do with. In addition to writing promotional text for consumer products, copywriters are also behind the words on all that business-to-business advertising material. They write the ads promoting electronic parts to auto manufacturers. They write the letters that promote accounting services to Fortune 500 companies. They are paid by pharmaceutical companies to write ads and brochures aimed at physicians.


The list is endless. Wherever there is something being sold, there is a copywriter somewhere being paid to write the sales and advertising materials.


How can you make a living as a copywriter?


You can make money as a copywriter in three main ways.


First, you can find employment as a copywriter with an advertising agency. It's not easy to get this kind of job, but if it's what you want, go for it. The advantage of working for an agency is that you get to work on a variety of clients and will learn a great deal from all the other people involved.


Second, you can work within the advertising department of a company. Many companies decide to do some or all of their advertising work themselves, instead of outsourcing to an ad agency. If you look hard, you'll probably find it easier to find a job with a company ad department than with an agency.


Third, you can choose to be a freelance copywriter. This involves working from a home office and promoting your services to anyone and everyone who will give you work. As you get more successful, you'll be able to pick and choose your clients. Is this a good way to go? It depends a lot on your ambitions and temperament. Working from home and having to look for new work, month after month is not for everyone. But others positively thrive on it.


Myself, I have worked in ad agencies and as a freelance copywriter. For most of the last twenty years I have been a freelancer. It suits my character and has fitted well with my family circumstances. In addition to which, I have always made more money as a freelancer than I did as a copywriter in an ad agency.


Is copywriting a good job?


I may be biased, but I think it's a great job. The pay is good and the work is varied and usually interesting.


What's the best area to get into?


Good question, because there are dozens of difference specialties among copywriters. The honest answer to this question is to say that the best area is the area that appeals to your interests and abilities the most.


If you have a genuine interest in health and alternative health care, you're in luck.


Both mainstream medical companies and alternative health companies pay big fees to good copywriters.


If you are interested in the world of finance and investment, top copywriters in that field can charge a great deal.


Surprisingly, perhaps, another hot area for copywriters is the fundraising market.


You might think that non-profits would pay less, but they don't. They depend on great copywriting to raise the money they need, so they pay well for good work.


Also you have a wide choice of media - you can write for TV, for radio, for print or for direct mail.


Where's the money? There is money in all of those specialties. But one very hot area is direct mail. That's the area in which I have made a lot of money over the years. Direct marketing companies will always pay well for well-written letters, ads and other direct response materials.


And if you want to work from home as a freelance copywriter, you'll find it a lot easier finding direct mail work than, say, TV work.


Concluding thoughts...


In a way, this is an article with no end. I could go on for pages and pages about being a copywriter. I guess that's what my other articles are for! In the meantime, I hope this has helped clarify the job description of a copywriter and some of the opportunities that are available.



Related learning materials:



My NEW course for freelancers:


Breakthrough Freelance Success – Quit your job as a freelance worker, and build a freelance business that works for YOU.


coaching course for freelancers

As a freelancer you can often feel like a hamster in a wheel...running as fast as you can, expending a huge amount of energy, but never really getting anywhere.


But it doesn't have to be that way.


In this new course I lay out a roadmap that shows you, step by step, how to get off the hamster wheel and get into the driver’s seat of a freelance business that is actually going somewhere.


Learn more about Breakthrough Freelance Success...




Write a money making websiteHow to Write Your Own Money-Making Websites program.

The simplest and most reliable way to make money online is to write an information-rich website on a topic that already interests you.


You won't need to find clients. You won't need to sell. Simply write a content-rich website of your own.


This program shows you how to create a great source of income for your family that will always be there... month by month and year after year.

Learn more about How to write your own money-making websites program...




online copywriting courseCopywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.

This comprehensive course will make you a specialist in online copywriting. This is where the future for copywriters lies! (Not print. Not direct mail.)


It doesn't matter whether you have any copywriting or commercial writing experience right now. This course will teach you all you need to know to become a professional website copywriter.

Learn more about Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts...




Make 6 figures as a freelance copywriterGet this FREE introduction to earning 6 figures as a freelance copywriter when you sign up for the Freelance Writing Success Newsletter.

Sign up now and, once you have confirmed your subscription by email, we'll send you the link where you can download your free copy of The Freelance Copywriter's Six pack - 6 Articles on how to make 6 figures as a Freelance Copywriter...


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Related learning materials:


Nick Usborne's Million Dollar Secrets to Online Copywriting

The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...


Michael Masterson's Accelerated Program for Six-Figure Copywriting

My number one recommemdation for any copywriter who wants to write copy that drives results. Read my in-depth review of Michael Masterson's copywriting course






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