Popular Articles

 

10 Ways to Make a 6-Figure Income as a Freelance Writer By Bob Bly

 

Starving Writer No More By Peter Bowerman

 

3 Ways to Find Your Niche as a Freelance Writer By Nick Usborne

 

Popular Courses

 

Build your writing business and increase your income...with Freelance Writing Success in a box

 

Learn the profitable craft of direct response copywriting...with Michael Masterson's Accelerated program for Six-Figure Copywriting

 


 

 

How to Position Yourself as an Expert

by Nick Usborne

 

Whatever kind of freelance or consulting work you do, one of the best ways to attract top clients is to position yourself clearly as an expert in your field.

 

And yes, you first have to be an expert. You don't have to be the world's leading expert, but you do need to know what you're talking about, and in real depth.

 

To become a credible expert it first helps if you choose your niche carefully.

 

If your niche is too broad - like 'all consumer electronics' - you'll find it hard to position yourself as a true expert.

 

If your niche is too narrow - like 'Sony PlayStation' - you'll find it hard to make a living.

 

Niches like 'computer games' or 'home entertainment' are perfect. It won't take you a lifetime to become an expert in either field, and there are plenty of prospective clients to choose from.

 

Of course, it will help enormously if you choose a niche in an area that genuinely interests you.

 

Got expertise? Here's the next step...

 

One of the fastest ways to get the word out is to get your name in print. In other words, write articles.

 

It's the strangest thing...but as soon as someone sees your name in print, your 'expert' status automatically jumps up several notches.

 

Publish your articles on your own web site. And make it known that other site editors can reprint your articles on their own sites and in their newsletters. Get the word out through a blog and by participating in discussion groups.

 

And, of course, every article should include a short bio and link back to your own site.

 

What's better than having your articles online?

 

The next step is to get your articles printed in real print publications, on paper.

 

Again, strangely, an article on paper earns you more expert points than an article on the web.

 

Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.

 

Now you're getting in front of hundreds or even thousands of prospective clients.

 

It's not an ad. It's better than an ad. You're presenting yourself as a true expert, with the implicit endorsement of the editor of the publication.

 

Accept those invitations to speak

 

Once your name has appeared as the author of a sufficient number of useful, expert articles, you'll start getting invitations to speak. If they don't come your way, start looking for them.

 

You can start out small, speaking to local business groups and marketing associations. If all goes well, you'll soon find yourself with opportunities to speak to much larger groups at industry conferences.

 

And yes, being a speaker earns you major expert points.

 

Time to write a book?

 

Nothing brings you expert status faster than being the author of a book. Do you know enough on your subject to write a book? It may take a little time before you're ready. But the more articles you write and the more times you speak, the deeper your knowledge will grow.

 

In addition, articles and speaking engagements generate feedback from your readers and listeners. And the more feedback you get, the better you will know what it is people really want and need to know.

 

If you can get published and distributed by a major publishing house, so much the better. If not, self-publish. You'll need to do a lot of promoting to get the sales, but you can earn more money from each book sold and still confirm your status as an expert in your field.

 

Concluding thoughts

 

After a while you'll find yourself writing articles, speaking at public and corporate events and signing copies of your book or books at every opportunity.

 

At that point you will have truly earned your stripes as an expert and will find yourself with a very impressive list of clients and prospects.

 

Start writing!



Related learning materials:

 

Freelance Writing Success in a Box

What's in the Box? Everything you need to start and build your own, successfull freelance writing business. Learn how to start your company, find clients, set your prices and make up to six figures a year. Read my in-depth review

 

Selling Yourself as a Copywriter: How to Earn $100,000 a Year

This course is for freelance copywriters who have ambitions to see their business growing much larger. It delivers a huge amount of information on how to market and promote your business. Plus lifetime access to freelance copywriting guru, Bob Bly. Read my full review...

 

 

Writing for the Web

Get this 35-page Guide FREE when you sign up for the Excess Voice Newsletter.

 

Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.

 

PLEASE NOTE: This is my new newsletter, for my site at nickusborne.com, and replaces the old Freelance Writing Success Newsletter. However, the focus is still on writing for the web and freelancing. So don’t be confused when you find links to my nickusborne.com site in each issue! : )

 

Sign up NOW and I'll send you the link where you can download this 35-page guide...

 

Sign Up for my Excess Voice Newsletter...

(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)

 

 

Copyright FreelanceWritingSuccess.com. All Rights Reserved.