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The Over 40s: The Perfect Age for Freelance Copywriters

by Nick Usborne


Before I go any further, let me make it clear that I also think freelance copywriting is a great career choice for younger people too.


I’m focusing on the over-40’s in this article, because when you reach that time in your life, a lot of other opportunities are no longer available to you.


What do I mean? If you have had to switch companies, jobs or career paths after the age of forty, you’ll already know exactly what I’m talking about.


It gets a lot tougher even to get an interview once you start getting a few gray hairs on your temples.


An HR manager takes a look at your resume and that of someone twenty years younger, side by side.


The younger candidate will probably have great qualifications, be asking for less money and will likely end up asking for fewer sick days as well. And, of course, younger recruits are perceived, rightly or wrongly, as being more trainable and flexible.


The more senior you are, the tougher things become. In any one company there may be several entry-level positions available. But how often does a management position come available? And when they do, they’ll likely recruit from in-house, or attract a known high-flyer from a competitor. How often will they resort to sifting through a pile of resumes?


In a nutshell, if you lose your job after the age of forty, it’s no easy thing to replace that job with something better, or even equivalent.


That’s why freelance copywriting is such a great opportunity


The great thing about being a copywriter is that it doesn’t matter what age you are. You can be twenty or seventy, and still work from home, building your business up to a healthy six figures.


And in the world of copywriting, there are some real advantages to being over forty


Perhaps younger readers will disagree with what I’m about to say. But with the advantage of having been both young and over forty, I will confidently state my case anyway.

1. After 40, you know more about business than you did at the age of 20.


2. After 40, you know more people. You have been networking for years. You have more contacts, some of whom may be able to help you get those first few freelance copywriting jobs.


3. After 40, you know more about how the world ticks. You have more life experience.


4. After 40, you will have developed more empathy with a broader range of people.


5. After 40, you can write one-on-one with the huge and big-spending baby-boomers. You know them. You know how they feel when they get up in the morning. You know what it’s like to have multiple kids, over-extended credit cards and teenage parties in the basement.

All I’m saying here is that as you grow a little older, you get to know more about life.


And you can leverage that knowledge into an enormous asset as a freelance copywriter.


The best copywriters are empathetic and intuitive. They can visualize the people they are writing to, and feel their lives, day by day.




As well as the over-40s being ideally suited to the world of copywriting...freelance copywriting is ideally suited to the over-40s.


You can work from home with minimum overhead. You can work for local companies, or for companies on the other side of the country or even on another continent.


And if you work hard, and smart, you might find yourself earning more than you did at your last place of employment.



Related learning materials:


Nick Usborne's Million Dollar Secrets to Online Copywriting

The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...



Michael Masterson's Accelerated Program for Six-Figure Copywriting

Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review



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