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To Find the Hottest Freelance Markets, Study the Media

by Nick Usborne


Big media companies spend millions of dollars on finding out what’s “hot”. TV and print publishers all make money by addressing the hot topics that tens of millions of people are interested in.


Want to know what these hot stories and topics are?


It’s not hard to find out. Next time you are lining up at the supermarket checkout, read the short text captions on the front of popular magazines.


In fact, just from memory, here are a few topics you know you’ll find next time you glance at a few magazine covers.

  • Improve your sex life
  • Look good
  • Lose weight
  • Stay healthy
  • Get fit
  • Make more money
  • Enjoy a great vacation
  • Cook a beautiful meal
  • Choose your next electronic gadget
  • Grow a magnificent garden
  • Decorate your home
  • Start a business

Have I missed a few big ones? Probably. But you get the idea. These are the core issues that people think about and spend money on each and every day. This is where the money goes.


What does this mean to a freelancer?


If you can find a niche in one of these areas, you know there is going to be a strong demand. You know there is money being spent and products being sold.


You know the marketplace is competitive and that companies will pay top dollar for copywriting that really delivers.


There are some core industry niches addressed within these topics: Health and Fitness, Finance, Home Improvement, Travel, Weight Loss, Small Business and more.


If you want to be where the money is, select one of these niches according to your own interests and skills.


Does your personal interest matter?


Yes, it does. As professional writers we can take pride in turning our skills to just about any writing task. And when big jobs come through the door, even if they are not central to our niche, it’s a brave freelancer who turns them away.


However, when you have the choice, focus on a subject and industry that appeals to you personally. It will make your work a lot more enjoyable and you’ll probably do a better job. After all, the more passionate you are about a topic, the more you will want to learn about it, and the deeper your knowledge will become.


Now combine market demand with personal passion


This is the magic combination that will make your working life both profitable and enjoyable.


Take a look at what’s “hot”, and then select the niche that carries the most interest for you personally.


Do that and you’ll be leveraging the power of your own passion with the profitability of a dynamic market.



Related learning materials:


Nick Usborne's Million Dollar Secrets to Online Copywriting

The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...



Michael Masterson's Accelerated Program for Six-Figure Copywriting

Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review



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