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3 Ways to Find Your Niche as a Freelance Writer

by Nick Usborne

 

To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up.

 

"Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty where appropriate.

 

You can't get that kind of awareness or referral if you're someone who just writes about anything in any medium. Nobody is going to believe that you are a trusted expert in absolutely everything.

 

So how do you determine a viable 'niche'? You have three choices...

 

1. Niche by industry...

 

That is to say, work within a particular industry. For years I worked with pharmaceutical clients. All my clients were drug companies. I wrote direct mail, brochures, sales aids, video scripts. I wrote anything, so long as it was about pharmaceuticals. That was my niche. And my clients knew that I was knowledgeable in that area. So they came to me.

 

2. Niche by medium...

 

In this scenario, you make a particular medium your specialty. After my years with the pharmaceutical industry, I decided to specialize as a direct mail copywriter.

 

And for that period, about 15 years, I ONLY write direct mail and associated media...like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all kinds of different industries - financial, cable TV, magazine publishers and more.

 

My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.

 

3. 'Double-Niche'

 

When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for the financial industry. And ONLY writing direct response for the financial industry.

 

In conclusion...

 

As I said at the beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.

 

How do you choose? First, know yourself. Know what you are good at. Know what you like.

 

Also, be smart. Create your niche where the money is. Find your niche where there is a strong market.

 

And be smart about the size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that people view you as a Jack or Jill of all trades, a generalist.

 

Also, make sure you have the copywriting skills to serve your niche well, and build yourself a solid reputation.

Finally, if you really want to learn your craft as a direct response copywriter, the course I always recommend is Michael Masterson's Accelerated Program for Six-Figure Copywriting. You can take the course at home, and it is self-paced.

 

Or, if you want to become an online copywriter, I can recommend my own course, Nick Usborne's Million Dollar Secrets to Online Copywriting.

Related learning materials:

 

Nick Usborne's Million Dollar Secrets to Online Copywriting

The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...

 

Start your own Resume Writing Business

This is the perfect money-maker for any writer who can put aside a little time occasionally. There is a huge demand for quality resumes. This course gives you the tools (including software) to start and build a real business writing resumes.
Read my full review here...

 

The Ultimate Travel Writer's Course

As you'll see from my review, I love this course. In fact, I was so impressed and excited by it, I'm going to take it myself. (And I'm the kind of person who maybe takes a course about once every five years.) Read my full review here...

 

 

 

Get this FREE introduction to earning 6 figures as a freelance copywriter when you sign up for the Freelance Writing Success Newsletter.

 

 

Sign up now and, once you have confirmed your subscription by email, we'll send you the link where you can download your free copy of The Freelance Copywriter's Six pack - 6 Articles on how to make 6 figures as a Freelance Copywriter...

 

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