Michael A. Stelzner

Michael A. Stelzner is one of the leading authorities on the topic of writing and marketing white papers, and is the author of Writing White Papers: How to Capture Readers and Keep Them Engaged.

He has written nearly 100 white papers for many of the world's most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP.

:: Editor's note: Read my review of Michael's 2005 White Paper Writer Industry Survey.

Articles

How to Write Engaging White Papers

In this article Michael Stelzner shares with us a few of the most important factors which contribute to a good white paper. He also steers us away from mistakes which would make a white paper lose its power by being too "hard selling". Read more about how to write engaging white papers...

Could You, Should You Write White Papers?

Whether you're just starting out, or are already earning your living as a freelance writer, there is a tremendous opportunity in building a niche as a writer of white papers. Michael Stelzner explains...

White Papers as Prospect Magnets: How White Papers Can Turbo-Boost Your Lead Generation Campaign

Writing and distributing white papers to your prospects is a great way to market your freelance writing business. Quality White Papers increase your credibility, and often lead to direct contact with the writer…and that would be YOU. Read the full article…