Courses and guides by Nick Usborne



money making websites

Nick Usborne's How to Write Your Own Money-Making Websites program.

The most reliable and certain way to make money online is to write an information-rich website on a topic that already interests you.


Nick Usborne's How to write your own money-making websites program...



.Nick Usborne's Million Dollare Secrets to Online Copywriting

Nick Usborne's Million Dollar Secrets to Online Copywriting


An in-depth course to give you the knowledge and expertise you need to make money as an online copywriter.


Nick Usborne's Million Dollar Secrets to Online Copywriting






Writing Rituals


Writing Rituals - Banish Writer's Block & Procrastination.


Let me show you 5 ways to dramatically increase your productivity and income...


Increase your writing productivity with Writing Rituals...





The Biggest Pricing Mistake You Can Make.


by Steve Slaunwhite


There is a devastating pricing mistake that almost every freelance copywriter or business writer has made. (Me included.)


Here's what typically happens.


Let's say a potential new client calls you. She is the marketing director of a large company and has a writing project she wants you to quote on. It's right up your alley. You're excited! You want the work. And, if you do a good job for her, she could potentially send a lot more work your way in the future.


But first you have to quote the job. Hmm. How much do you charge?


You don't want to take any chances. So you quote a low fee, a real bargain, just to ensure you get the work.


Big mistake.


Why? There are two reasons.


First, when you quote too low, you look like an amateur.


It's a red flag. The client thinks, "This writer is a beginner." She wants to hire a professional who can work independently and write great copy, not someone just starting out who may need a lot of direction and hand-holding.


In a quick survey I did of writing opportunities posted at (an online job board where freelancers can bid on projects) virtually none of the low-ball quotes ever won. Not surprising.


But what if you do get the job?


That's the second reason why quoting too low is a big mistake.


You get locked in at that bargain basement rate. You see, when a new client receives a first-time quote from you, it's like a calibration setting. The price level becomes fixed in her mind – and it is very, VERY difficult to raise your fees to that same client later on.


Think about it. If you charged a measly $250 the first time you wrote a two-page sales letter for a client, what are the chances that you can get $500 for a similar letter later on? Zero. The client would balk at your 100% increase in fees. Even if you explained that you gave her a great deal on that first letter, she would still feel ripped off.


Trust me. You don't want to be locked in at a low rate with a client. I can tell you from experience, there is nothing more miserable than toiling away on projects that are paying you far less than you could have been earning.


I can understand how tempting it can be to quote a low fee. There are a lot of issues that come into play. You want the job. You may feel uncomfortable or even too shy to quote a higher rate. You may not even know what the market rate is for a particular writing project. (And if this is the case, do some research and find out!)


But, despite the temptation, know that a client is MUCH more impressed by a writer who confidently quotes an accurate, professional fee than one who comes in at a low price (as if begging for the work.)


So quote the right fee (hint: it's probably much higher than you're quoting right now) and clients will take you more seriously. You'll have a much better chance of getting the work. And you'll earn more money, too.



:: Steve Slaunwhite is the author Pricing Your Writing Services - a guide to setting your freelance copywriting fees.

Related learning materials:


Nick Usborne's How to Write Your Own Money-Making Websites program.
The most reliable and certain way to make money online is to write an information-rich website on a topic that already interests you. More about How to write your own money-making websites program...


Nick Usborne's Million Dollar Secrets to Online Copywriting

The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...


Michael Masterson's Accelerated Program for Six-Figure Copywriting

Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review


Start your own Resume Writing Business

This is the perfect money-maker for any writer who can put aside a little time occasionally. There is a huge demand for quality resumes. This course gives you the tools (including software) to start and build a real business writing resumes. Read my full review here...


The Ultimate Travel Writer's Course

As you'll see from my review, I love this course. In fact, I was so impressed and excited by it, I'm going to take it myself. (And I'm the kind of person who maybe takes a course about once every five years.) Read my full review here...



Writing for the Web

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