10 Ways to Make a 6-Figure Income as a Freelance Writer By Bob Bly
Starving Writer No More By Peter Bowerman
3 Ways to Find Your Niche as a Freelance Writer By Nick Usborne
Build your writing business and increase your income...with Freelance Writing Success in a box
Learn the profitable craft of direct response copywriting...with Michael Masterson's Accelerated program for Six-Figure Copywriting
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Self Growth for Freelancers
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Articles on Freelance Writing Success
- Bob Bly
- Peter Bowerman
- Nick Usborne
- Ed Gandia
- Pete Savage
- John Riddle
- Kendy Sproul
- Clayton Makepeace
- Steve Slaunwhite
- Michael Masterson
- Chris Marlow
- Roger C. Parker
- Marcia Yudkin
- Michael Stelzner
- Brian Tracy
BY Chris Marlow
Companies, institutions and organizations are comprised of many individuals, therefore they must create a logo in order to attach a symbol with meaning to their companies.
However, freelancers are individuals and they create their reputations by their individual work. Their name becomes the logo or symbol which carriers meaning in their marketplace.
Think for a moment of all of the copywriting/direct marketing gurus you know (living and dead). They may own a company in the background, but its their name you know. Some may have a tagline or a particular positioning, but it is their name that they promote, and that you remember:
Bob Bly
Gary Bencivenga
Jim Rutz
Gary Halbert
Michael Masterson
John Caples
Rosser Reeves
Dan Kennedy
Joe Vitale
Claude Hopkins
David Ogilvy
John Carleton
Chris Marlow ?
If you indeed have a small or virtual agency where you partner with someone else, say a graphic designer, then you are a team and it makes sense to create a relevant corporate identity.
Be sure youre willing to give up the years of name-recognition-building youll miss out on if you build a company brand.
If the company should dissolve, you will not have the power of
your own name to sustain you during the transition.
The 2005 Freelance Copywriter Fee & Compensation Survey
Finally. Now you'll know how much to charge for that next freelance
copywriting job - without having to worry about estimating too high
or too low. Read my review...
Michael Masterson's Accelerated Program for Six-Figure Copywriting
Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review
Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.
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