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10 Ways to Make a 6-Figure Income as a Freelance Writer By Bob Bly
Starving Writer No More By Peter Bowerman
3 Ways to Find Your Niche as a Freelance Writer By Nick Usborne
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Writing Courses
- Online Copywriting
- Direct Mail Copywriting
Niche Writing Markets
- Fundraising
- Health & fitness
- Travel writing
- Resume writing
- Financial market
- Catalog writing
- White Paper writing
- Business to Business
- Write press releases
Income Streams
- Self-Publishing
- Write & sell eBooks
- Desktop Marketing
- Graphic design
- Photos for Profit
- Create a web site
Business Building
- Private coaching service
- Get writing assignments
- Become an Instant Guru
- Double your Profits
- Write and grow rich
- Marketing your freelance business
- Selling yourself as a copywriter
- Freelance writing success course
- Web publicity
- Set your Fees
Self Growth for Freelancers
- Eliminate procrastination
- Build self esteem
- Accelerated Income Goals
- Writing Rituals
- Goal Setting Rituals
Articles on Freelance Writing Success
- Bob Bly
- Peter Bowerman
- Nick Usborne
- Ed Gandia
- Pete Savage
- John Riddle
- Kendy Sproul
- Clayton Makepeace
- Steve Slaunwhite
- Michael Masterson
- Chris Marlow
- Roger C. Parker
- Marcia Yudkin
- Michael Stelzner
- Brian Tracy
Personal Branding for Copywriters
BY Chris Marlow
Companies, institutions and organizations are comprised of many individuals, therefore they must create a logo in order to attach a symbol with “meaning” to their companies.
However, freelancers are individuals and they create their reputations by their individual work. Their name becomes the “logo” or “symbol” which carriers meaning in their marketplace.
Think for a moment of all of the copywriting/direct marketing gurus you know (living and dead). They may own a company in the background, but it’s their name you know. Some may have a tagline or a particular positioning, but it is their name that they promote, and that you remember:
Bob Bly
Gary Bencivenga
Jim Rutz
Gary Halbert
Michael Masterson
John Caples
Rosser Reeves
Dan Kennedy
Joe Vitale
Claude Hopkins
David Ogilvy
John Carleton
Chris Marlow ?
If you indeed have a small or virtual agency where you partner with someone else, say a graphic designer, then you are a team and it makes sense to create a relevant corporate identity.
Be sure you’re willing to give up the years of name-recognition-building you’ll miss out on if you build a company brand.
If the company should dissolve, you will not have the power of
your own name to sustain you during the transition.
Related learning materials:
The 2005 Freelance Copywriter Fee & Compensation Survey
Finally. Now you'll know how much to charge for that next freelance
copywriting job - without having to worry about estimating too high
or too low. Read my review...
Michael Masterson's Accelerated Program for Six-Figure Copywriting
Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review
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