Personal Branding for CopywritersBY Chris Marlow Companies, institutions and organizations are comprised of many individuals, therefore they must create a logo in order to attach a symbol with “meaning” to their companies. However, freelancers are individuals and they create their reputations by their individual work. Their name becomes the “logo” or “symbol” which carriers meaning in their marketplace. Think for a moment of all of the copywriting/direct marketing gurus you know (living and dead). They may own a company in the background, but it’s their name you know. Some may have a tagline or a particular positioning, but it is their name that they promote, and that you remember: Bob Bly Gary Bencivenga Jim Rutz Gary Halbert Michael Masterson John Caples Rosser Reeves Dan Kennedy Joe Vitale Claude Hopkins David Ogilvy John Carleton Chris Marlow ? If you indeed have a small or virtual agency where you partner with someone else, say a graphic designer, then you are a team and it makes sense to create a relevant corporate identity. Be sure you’re willing to give up the years of name-recognition-building you’ll miss out on if you build a company brand. If the company should dissolve, you will not have the power of
your own name to sustain you during the transition. Related learning materials:The 2005 Freelance Copywriter Fee & Compensation Survey Finally. Now you'll know how much to charge for that next freelance
copywriting job - without having to worry about estimating too high
or too low. Read my review... Michael Masterson's Accelerated Program for Six-Figure Copywriting Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review Now sign up for the Freelance Writing
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