'How to write' Courses and ReportsThere are numerous courses and reports for commercial writers being promoted on the web. I can't pretend to have gone through them all, but I have come to recognize that most of them have limited value. To put it more bluntly, I have excluded all the 'BS', quick-fix merchants out there and included only those courses and reports I feel comfortable recommending. What you see here is my list so far. There are other courses and
reports I am researching, and a couple more I will soon review. How to Write Copy that SellsNick Usborne's Million Dollar Secrets to Online Copywriting The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...
Written by Tony Flores, and based on the work and genius of Clayton Makepeace, this course is over 1,000 pages in length and also include CDs and DVDs. It's a huge and excellent course for anyone who truly wants to master the craft of direct response copywriting. More about this direct response copywriting course... Michael Masterson's Accelerated Program for Six-Figure Copywriting I was sent a review copy of the entire course and read through it from cover to cover. It is excellent. It is written for those who wish to learn or improve their direct marketing copywriting skills. Perfect for
offline copywriters. Also an excellent writer resource for online
copywriters who want to write in a way that drives RESULTS. Read
my review of Michael Masterson's course DOUBLE Your Profits in 12 Months Or LESS! This is an outstanding course for any freelancer who wants to increase his or her revenues by offering both writing AND design services to small business. There is a huge demand for single-source marketing services, and this course will show you how to succeed. Read my review of Desktop Marketing here... One of the best ways to improve your copywriting skills is to study direct mail letters that have performed incredibly well. This is how you learn to write copy that drives action - offline and online. Monthly Copywriting
Genius is a monthly subscription service. Sign up and you'll receive
a top performing letter each month - including an interview with
the copywriter, a copy of the letter and an analysis of its strongest
points. Read my review of Monthly Copywriting
Genius This is a short but essential guide to writing product descriptions for product catalogs, web pages or sales brochures. If you have ever struggled over writing short product descriptions, you will find solid advice and inspiration in this guide by Marcia Yudkin. Read my review of 73 Ways to Describe a Widget...
Graphic Design & More This course from AWAI is huge and was written for designers, copywriters and entrepreneurs who want to design effective layouts for direct marketing materials. Excellent for designers and non-designers alike. If you are looking for high conversions from your direct response letters, flyers, ads and more...check out this course. Read my review of Graphic Design Success Turn you Pictures into Cash – a course on selling photos for profit. You don't have to be a professional photographer to take photos that sell. This course will teach you how to make money from your photographs, and earn you anything from $200 to $2,000 a week in extra income. Read my review of Turn Your Pictures into Cash...
Self Publishing – Your complete business plan for creating a life without borders. By Gary Scott. A remarkable program for anyone who is serious about building a self-publishing business. If you just want to write a flash-in-the-pan ebook, this isn't for you. But if you want to build a self-publishing business, based on a process that has been refined and proven over a span of 30 years, get a copy today. 101 Ways to Turn Content into Money If you write for a living, you already have the skills to write and sell your own information products. Marcia Yudkin's e-book explores 101 ways to turn your content into cash, and provides plenty of links to further sources of information. Read my review... Write and Sell e-Books for Profit If you have basic writing skills, and an area of interest or expertise, you have the necessary ingredients to write an e-book. But before you get started, make sure you are writing on a topic for which there is strong demand. And make sure you write and design your e-book so it will SELL. Read my review and start writing...
How to Write for Search Engines Tweaking Your Site's Copy to Get More Search Engine Traffic This is a 'How
To' kit by Karon Thackston and Jill Whalen - on how to optimize
your site pages with the best keywords and phrases. It comprises
two reports and one interview transcript. It's great stuff. A report
each from Jill Whalen and Karon Thackston. And the transcript of
an interview with Jill Whalen. Plenty of examples and screenshots.
Lots to learn. For the full review, click here How to Write Web Content This report by MarketingSherpa gives you the data, the results
and a host of before-and-after screen shots. If you want to write
landing pages that increase conversion rates significantly, I can
highly recommend this report. I have it in a binder beside my desk
and frequently refer to it for facts on the copy and design elements
that make a difference to conversions. Read my review of Landing
Page Handbook - How to Raise Conversions This e-book by Ken Evoy covers a lot of ground, but is essentially about writing great content. And it's excellent. Ken is one of the very, very few people I know who sees the process of writing online within the broader context and demands of the online user experience, design, site navigation, SEO and more. Read my full review of Make Your Content PRE Sell
24 Press Releases Transformed from So-So to Sizzling This 95-page report by Marcia Yudkin does a wonderful job of taking you through key elements of any success press release by using before and after examples. the 'Before' shows you the weaknesses, the 'After' shows you how to do it right. Read my full review...
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