Write Powerful Web Site Content that Delivers Results

Web site content, the longer text on your site, is all too often written simply as 'editorial'. That is to say, it is written in a passive voice, with little regard to engaging the reader and moving them forward.

On most sites you want the reader to DO something. You want the reader to take an action of some kind.

To drive action you need to write content that is active, pre-sells and ultimately drives an action. Not many people do this well. There are huge opportunities in this field for freelance copywriters who have the right skills.

Report & eBook

How to Write Landing Pages

This report by MarketingSherpa gives you the data, the results and a host of before-and-after screen shots. If you want to write landing pages that increase conversion rates significantly, I can highly recommend this report. I have it in a binder beside my desk and frequently refer to it for facts on the copy and design elements that make a difference to conversions. Read my review of Landing Page Handbook - How to Raise Conversions

Make Your Content PRE Sell

This e-book by Ken Evoy covers a lot of ground, but is essentially about writing great content. And it's excellent.

Ken is one of the very, very few people I know who sees the process of writing online within the broader context and demands of the online user experience, design, site navigation, SEO and more. Read my full review of Make Your Content PRE Sell