Review
of: Cracking the Case Study Market, by Steve Slaunwhite
Review by: Nick Usborne
How would you like to make $1,250 or more for writing a 2-page
success story?
When I first read Steve Slaunwhites guide to writing case
studies, I wasnt sure whether to laugh or cry.
I would laugh simply because it is such a wonderful niche to work
in. For me, certainly, the idea of writing short case histories
is enormously attractive. You get to learn about all kinds of different
companies and the successes they have achieved.
As for the crying part, I have been freelancing for over twenty
years and it never once occurred to me that this was a growing and
lucrative market. Had I known or thought about it before, I would
have been writing a lot of case histories.
Here is how Steve got started:
It was early in my copywriting career and I had only a
vague notion of what one even looked like. I had a lot of questions:
How do I write a case study? How long is it?
What format do I use? What information do I
need to get started? How much do I quote for the job?
I didnt have a clue.
Youll find the answers to all these questions, and more,
in this guide.
While only 45 pages in length, this guide covers all the information
youll need to get started.
Heres is the ground covered...
- What is a case study?
- Why do companies produce case studies?
- How case studies are used.
- Types of companies that need case studies
- How to write a case study: a 3-step guide
- How to get case study writing assignments
- How much should you charge?
Plus you get an exhaustive list of additional resources.
In other words, although the guide is short, Steve gives you all
the information and guidance youll need to get started...and
do a good job.
Concluding thoughts...
As I mentioned at the beginning, I cant think of a more pleasurable
way to make good money as a writer. The market is huge, and in need
of good writers.
If you consider yourself a student of how companies succeed, and
like the idea of making $1,250 or more for having fun while writing
two pages, I recommend you get yourself a copy of this guide.
Learn
more about Cracking the Case Study Market...
|